aQuity

About aQuity

The idea of aQuity was born in 2023 to Elevate Your B2B Sales by capturing almost 50 years of successes and mistakes in a book. The eBook crystallises the essence and the details of a practical and effective methodology for the benefit of aspirant and experienced B2B sales people as well as their management. The realisation soon set in that almost the entire SME entrepreneurship could also benefit, regardless of culture or country.

Self-help eBooks and YouTube videos are a dime a dozen. After some months of draft reviews by peers and at their urging, the author realised this evolving book delivered some special and even unique messages to its target readership. It occurred to the author that books are read and forgotten, except by the diligent.

To facilitate the application of the principles and practices provided in the book, the idea of an app took hold. An app that would allow the user to easily exercise the process that the logical aQuity methodology promotes. Hence, the parallel development of a guiding, illuminating eBook and that of a practical, powerful app.

One thing leads to another – introducing an alternate Strategy for profitable engagements would of course pique the interests of the training fraternity. To facilitate this, we have also developed the training material in four modules. The presenter could use the material to guide the attendees. The material builds on incremental steps with structured exercises towards embracing their own strategy for successful engagements.

aQuity is about sharing lessons and helping the willing and able to elevate their B2B sales efforts to the next level.

We also recommend that readers explore the work of Jim Holden.