Effective communication at a senior level requires both the proper mindset and skill set. However, salespeople often make common mistakes that lead to them being ignored or overlooked. From bitter experience, whether you have a captive audience in a formal presentation or a casual encounter at a social gathering, senior members and executives have an acute ability to detect when you don’t relate to their prime issues and when you instantly become irrelevant to the conversation. Their eyes glaze over and they politely move on. These mistakes often relate to attitude and subject matter. Here are some common mistakes that we has observed:

Exec Comms – Intro
Effective communication at a senior level requires both the proper mindset and skill set. However, salespeople often make common mistakes that lead to them being ignored or overlooked. From bitter experience, whether you have a captive audience in a formal presentation or a casual encounter at a social gathering, senior members and executives have an…
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